Message Development

Let’s assume the library has assessed the current campus environment and identified copyright education priorities and key stakeholders.

This part of the Web site looks at campus copyright education from the perspectives of key academic stakeholders. It suggests ways the library could frame a message for the stakeholders that it most wants to reach by articulating the personal and institutional motivations that likely influence each audience. It also proposes an action agenda that the library could consider advocating to the different audiences.

The goal is to encourage the campus community to confidently and assertively exercise their rights. Only then will they be optimally positioned to create, innovate, excel, and realize the potential of our digital future. But how is your message best communicated to different groups across campus?

"Libraries are Champions for Academic Freedom and Balanced Copyright"

This infographic illustrates the benefits of a balanced copyright system and the roles research libraries play in maintaining the balance of Copyright & IP.

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